Manager, Advocacy and Communications


Business Unit Description AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin. State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE). SCE Vision: -State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission. -SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen - and respond - to their wants and needs that align with our mission. -We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP's relevance at the community and state levels.

Summary Statement
The Manager, Advocacy & Communications is a cross-functional team leader. She/he is responsible for providing implementation for his/her strategy throughout the state therein reporting to the State Director, and leads results-oriented implementation of the national, state and community priority issue agenda. Works with the NC Executive Council and the State Director and the Manager, Outreach and Local Advocacy to integrate his/her area into the overall state plan.


Primary Responsibilities:

1. Builds and maintains a strong team to implement federal, state and local advocacy campaigns that positively impact AARP’s brand equity and member loyalty and experience through delivering targeted social impact that is relevant to the 50+

2. Leads and helps execute an approach that builds a comprehensive network of volunteers, like-minded partners, and political influencers (“grasstops”) that cohesively advocates for AARP’s priorities for the 50-plus. The manager cultivates and maintains relationships, both external and internal across the AARP Enterprise, and empowers team members to do the same.

3. Advises State Director and Executive Council on advocacy goals, then develops strategy to achieve those goals. Develops most cost-effective funding plan, coordinates that plan within the AARP enterprise, and oversees the budget execution within acceptable variances. Determines appropriate mix of paid and earned media, digital and print communications, and existing internal communications channels.

4. Elevates and maximizes AARP NC’s staff and volunteer talent among the public, which collectively will enable AARP NC to be known as “North Carolina’s Most Trusted and Influential Source for the 50-plus, making life more convenient, more affordable, and enjoyable.” Raises AARP NC’s profile of social media followers, op-ed placements, TV appearances, radio interviews, and panel discussions at organized events.

Specific Responsibilities:

1. Plans and recommends strategic vision to the State Director and Executive Council and translates the vision and strategy into a plan that can be readily communicated and implemented with NC team members, volunteers and external partners.

2. Serves as the primary staff person to execute the advocacy and communications plan to deliver defined results, and with clear lines of accountability for staff and volunteers. Manages budget and resource allocation within allowable variances.

3. Supervises and leads a team of professionals, using best in class practices of management to motivate, support, recognize and continually improve team performance to achieve enterprise goals and a shared vision. Develops and monitors work plans for and with staff; manages and documents staff performance and takes corrective action when necessary. Ensures that policies and procedures are carried out appropriately and identifies training/development needs of staff. Engenders results-oriented collaboration across the matrix functions and team members; and operates with transparency in decision-making and in the allocation of resources.

4. Leads team and actively contributes alongside other staff in a cross-functional implementation of the state plan, incorporating specifics of demographic, cultural and economic dynamics into how NC’s enterprise goals are presented and perceived by the 50+ public, media and decisions makers across public, private and social sectors, to grow relevance and impact in targeted communities. The Manager helps integrate other functions to meet the goals of the market.

5. Calibrates implementation of the state plan regularly, in conjunction with the State Director, regional staff and national office, to reflect changing needs of the 50+ population, or dynamics in the environment or enterprise.

6. Builds strong, collaborative working relationships with a commitment to achieving statewide goals and vision.

7. Represents AARP NC in relevant forums, serves on AARP Enterprise task forces and work groups, representing both state and national priorities.


• Has a track record of leading advocacy campaigns that include volunteers and civic leaders.
• Highly able to communicate effectively with the media, policymakers and other external stakeholders
• Able to build quick rapport for results-oriented relationships, with a lens of cultural competence, at least 5 years managing external relationships, including with diverse audiences.
• Strong understanding of public policy issues facing the state and AARP membership in particular, some policy experience preferred.
• At least 3 years of experience managing a diverse workforce environment.
• Demonstrates a high level of competence with oral and written communication, computer literacy, social media, strategic thinking, and people management skills
• Experience with strategic planning, and financial/budget management
• Completion of Bachelor’s degree in public administration, social work, community organization/development political science, public policy, law, or related discipline.
• Knowledge of and experience with common approaches for marketing research and marketing data analysis.
• At least 5 years of experience in designing public-facing experiences and programs, including some experience with multicultural audiences preferred.
• At least 3 years of experience managing a volunteer structure that is distributed and complex, and related operational needs including working with volunteers at the executive and grassroots level.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Interested applicants can apply at,-Advocacy-and-Communications/


Printer-Friendly Version